This reminds me of the time at my work when the CTO gathered all the devs together, and told us "We have to innovate more". With no real further instructions. He even showed us a graph (without any numbers) that had Profit on the Y axis and Innovation on the X axis, with line line going up to the right.

When asked when we were supposed to work on this innovation, he told us it was important to still work on our current projects, but do it more innovatively. When pressed about what this actually meant, he just showed us the graph again.

I resigned shortly after.