Motivation to succeed.

I'm a very good programmer, but not that motivated. Given the right effort I'm reasonably sure I could build a number of successful apps. I just don't want to spend my life doing that. Instead I'm a hobbyist creative writer, an excellent cook, a father who's there for his kids, and a helpful husband. After I'm through with those things, there isn't much time left to build anything.

Others want to build software products and make money from them, and those who have the motivation to do this, usually do.

You only get one life, choose wisely.