Rumour has it that it's easy to get a bonus or raise for a new something, hard if you work on maintaining something. The new something doesn't need to be totally new, though.

But to be fair: In an organisation where your product is going to be compared against Adwords, your product will seem insignificant and irrelevant, and that's not because of how your team works on the product, and it's noe because of how the organisation does the comparison.