Pretty interesting app and can see how Facebook could utilize the product. I wonder if we will see more of this consolidation in the market place as the big players buy up smaller ones.
But how many such acquisitions actually become 'usable' features in the parent product and how many just end up being talent acquisitions?
I don't imagine it's easy to integrate something into core Facebook than essentially just being a part of the product that uses the API - which can just be done by being an independent entity?
Unsure of the terms of the deal, but maybe this was simply a talent acquisition plus strategic purchase? Maybe the cost wasn't that high. I am sure an offer to work at Facebook and integrate your product into the FB platform has some intangible appeal.
Comments
Pretty interesting app and can see how Facebook could utilize the product. I wonder if we will see more of this consolidation in the market place as the big players buy up smaller ones.
But how many such acquisitions actually become 'usable' features in the parent product and how many just end up being talent acquisitions?
I don't imagine it's easy to integrate something into core Facebook than essentially just being a part of the product that uses the API - which can just be done by being an independent entity?
Unsure of the terms of the deal, but maybe this was simply a talent acquisition plus strategic purchase? Maybe the cost wasn't that high. I am sure an offer to work at Facebook and integrate your product into the FB platform has some intangible appeal.