While this might be a marketing tactic in such situations, in this case it's a press release, which is a format where it's common to speak about "yourself" in 3rd person. Look at their other press releases.
That's fair, it's so reporters can copy paste it. But given the seriousness here it would seem the CEO could have written something more personal. Though of course it covers their ass legally as it doesn't admit or imply guilt, even hits it's a contractor's fault, and nobody can accuse them of not "responding" any longer.
Comments
In the "about us" section
I like how they address themselves in the 3rd person. Did something bad? Use the passive voice and address yourself in the 3rd person.
While this might be a marketing tactic in such situations, in this case it's a press release, which is a format where it's common to speak about "yourself" in 3rd person. Look at their other press releases.
That's fair, it's so reporters can copy paste it. But given the seriousness here it would seem the CEO could have written something more personal. Though of course it covers their ass legally as it doesn't admit or imply guilt, even hits it's a contractor's fault, and nobody can accuse them of not "responding" any longer.