That said, I have a piece of advice: when you list the time you spent working for your business on your CV, don't call out that it was a business you started. Just put it on there like you were a regular employee.

Unless it was successful ;P

Not even in terms of an exit, just in terms of getting traction, and being a compelling product.

One of the things that made me comfortable quitting my job to work on my own thing (which I'm not taking investments for), is that even if I'm not successful in finding a revenue model, I have every bit of confidence that my web app will have wow factor.

I figure listing myself as a founder of a running project which (hopefully) has users will be a good sell on my resume.