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Comment on My Seth Godin decline letter. Thoughts?parent

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I'm new to this term "lens".

It seems like it's just a fancy word for "how-to" or "neat bit of information / call to take some sort of action".

Godin's company is Squidoo. It's an odd little web page builder thing. A "Lens" is what he calls a "page". Because if he called it a page, then no one would care. Now almost no one does.

Be warned before you go there, Squidoo is the wikipedia of spam, advertising and self promotion.

lens in this sense means "Do my SEO for me"

you know, I've looked at squidoo a few times in the past, but never managed to figure out just what the heck it was for. I still don't know.

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