At NewsCred, we got covered on ALL the big technology blogs (Techrunch etc) as well as a lot of mainstream press (NYT, Boston Globe, Reuters, BW etc). That was not the difficult part, although I still owe this community a blog post about how we did it (soon, I promise!).
The hardest part is getting your community engaged, and loving the site so much they will tell their friends. Its getting AdWords users converting into real, long-term members. It's about getting your users to love your site so much that they couldn't live without it.
My takeaway: the media coverage/PR feels great and seems important, but it has nothing to do with the long term success or sustainability of your site. Build something people want and love - that's more important. Get a small, but rabid user base. Get them to spread the love.
Comments
At NewsCred, we got covered on ALL the big technology blogs (Techrunch etc) as well as a lot of mainstream press (NYT, Boston Globe, Reuters, BW etc). That was not the difficult part, although I still owe this community a blog post about how we did it (soon, I promise!).
The hardest part is getting your community engaged, and loving the site so much they will tell their friends. Its getting AdWords users converting into real, long-term members. It's about getting your users to love your site so much that they couldn't live without it.
My takeaway: the media coverage/PR feels great and seems important, but it has nothing to do with the long term success or sustainability of your site. Build something people want and love - that's more important. Get a small, but rabid user base. Get them to spread the love.