Getting web page visitors past the 1st page, and to return - conversions.
Until you solve this, there is little point in trying to get featured on high profile media.
The key might lie in providing social proof (that people actually use your services).
If there is none, visitors following links from features won't be very useful. They might be interested enough to check out your landing page (content skimming), but getting the user to slow down and really get familiar with you requires more.
It's like channel hopping with tv. You skim through a number of options and see if anything interesting comes up. But the scale of options is different. You might be able to skim through hundreds of websites in one sitting with tabbed browsing. That's not a lot of time per site.
Comments
Getting web page visitors past the 1st page, and to return - conversions.
Until you solve this, there is little point in trying to get featured on high profile media.
The key might lie in providing social proof (that people actually use your services). If there is none, visitors following links from features won't be very useful. They might be interested enough to check out your landing page (content skimming), but getting the user to slow down and really get familiar with you requires more. It's like channel hopping with tv. You skim through a number of options and see if anything interesting comes up. But the scale of options is different. You might be able to skim through hundreds of websites in one sitting with tabbed browsing. That's not a lot of time per site.