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not sure there is a real advantage here, from a business point of view

You don’t see the advantage of replicating AT&T and Verizon’s non-urban tower advantage from space [1]? In-flight wi-fi alone is a $15 going on $40bn market [2].

To say nothing of the military advantages, given a world in which anti-satellite weapons are a given in the opening salvos of a war, of being able to rapidly replenish lost orbits.

[1] https://arstechnica.com/tech-policy/2024/01/spacex-launches-...

[2] https://www.marketsandmarkets.com/Market-Reports/global-wi-f...

Ah yes, the military business, it's pretty clear that it can be huge.

And wow ! Had no idea that in-flight wi-fi is such a huge market.

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