I've been thinking about this a lot while building my MVP. Initially I wanted to make a product people can love, then I remembered someone saying that people use software as if it were a toilet: you use it and forget about it, it's not there to be admired. No one cares that "it's made by a passionate team of dreamers."

So my goal is to create an efficient tool that gets out of one's way, rather than a hipstery "software that you want to cuddle with" or other nonsense. I am designing a toilet. I couldn't even tell you what my actual toilet looks like, but it gets the job done.