Comment on If You Don't Change the UI, Nobody Notices (2009)parentComments−ldjkfkdsjnv2yLarge established companies cannot meaningfully change their UI without alienating all of their legacy customers.−DDayMace2yIt seems like if the company did a bunch of A/B testing on a wide range of customers, they could figure out if such legacy customers were truly satisfied with the existing product, or perhaps prefer the new UI.
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Large established companies cannot meaningfully change their UI without alienating all of their legacy customers.
It seems like if the company did a bunch of A/B testing on a wide range of customers, they could figure out if such legacy customers were truly satisfied with the existing product, or perhaps prefer the new UI.