One of the main ways we evaluate messaging like this is whether or not it makes us want to scroll down to learn more. By that measure, this is successful – and we definitely know what they’re talking about.
I'm glad this is included. In my opinion, by any measure other than "marketing speak that might pique your interest," I see the headers as an absolute failure to capture reality. Github is the world's leading platform for software collaboration, sure. But it isn't "powered by AI." Copilot, a beta programming assistant tangential to their main product, is AI powered. But (rounding up) 100% of Github's core features have nothing to do with AI.
What is the marketer's perspective on lofty homepage statements that aren't grounded in reality? What are your thoughts on the usage of terms that are losing all meaning? "AI" seems to be one. If everyone has it, it differentiates no one. To some group of people, it might even be seen as a negative.
A marketer's perspective would be that the job of the ten words above the fold is to entice you to learn more, to pique your interest. Not at all to communicate everything about the product -- docs are for that. I don't think it's fair to say that these statements aren't "grounded in reality," but I do understand your sentiment.
Comments
I'm glad this is included. In my opinion, by any measure other than "marketing speak that might pique your interest," I see the headers as an absolute failure to capture reality. Github is the world's leading platform for software collaboration, sure. But it isn't "powered by AI." Copilot, a beta programming assistant tangential to their main product, is AI powered. But (rounding up) 100% of Github's core features have nothing to do with AI.
What is the marketer's perspective on lofty homepage statements that aren't grounded in reality? What are your thoughts on the usage of terms that are losing all meaning? "AI" seems to be one. If everyone has it, it differentiates no one. To some group of people, it might even be seen as a negative.
A marketer's perspective would be that the job of the ten words above the fold is to entice you to learn more, to pique your interest. Not at all to communicate everything about the product -- docs are for that. I don't think it's fair to say that these statements aren't "grounded in reality," but I do understand your sentiment.