There are several ad exchanges which will manage this entirely for you.
sort of. there's still a lot to be done on the station's end to do this
You can do most of it with automation.
Yes, I can, and do. However, not every you can. There are 3rd party companies that do this, but it's not what every station wants to do.
Your comment reads as if you're writing everything off except the part you like. It's one of those situations where the station mangers look at all of the pros/cons, adds it up, and then makes a decision. They all contribute
I assumed you would use the already existing automation system. Almost all of them have a mechanism to easily do this.
as if you're writing everything off except the part you like.
I have a point of view that is different than yours. I'm suggesting that the points you've raised do not all share equal value in the decision making process, and if I had to guess, were based off slightly outdated experiences in the industry.
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sort of. there's still a lot to be done on the station's end to do this
Yes, I can, and do. However, not every you can. There are 3rd party companies that do this, but it's not what every station wants to do.
Your comment reads as if you're writing everything off except the part you like. It's one of those situations where the station mangers look at all of the pros/cons, adds it up, and then makes a decision. They all contribute
define "a lot."
I assumed you would use the already existing automation system. Almost all of them have a mechanism to easily do this.
I have a point of view that is different than yours. I'm suggesting that the points you've raised do not all share equal value in the decision making process, and if I had to guess, were based off slightly outdated experiences in the industry.
clearly, you don't know me or what i do, but we all know what happens with assuming
you do recognize that the frequency with which you post here puts you on top 20 lists?