Comment on TV Station Launches Multiple 4K Broadcasts OTA on ATSC 1.0 [video]parentComments−thakoppno2yThere are a couple issues. One is rights. It might be prohibited by contract.Also, there’s money left on the table. Server side inserted ad solutions are available and monetize better.−bombcar2yAnd OTA ads are often hyper-local, because you know exactly the area they can be seen.There's zero utility in seeing an ad for Big Bill Hell's cars outside of the Baltimore metro area.
Comments
There are a couple issues. One is rights. It might be prohibited by contract.
Also, there’s money left on the table. Server side inserted ad solutions are available and monetize better.
And OTA ads are often hyper-local, because you know exactly the area they can be seen.
There's zero utility in seeing an ad for Big Bill Hell's cars outside of the Baltimore metro area.