Social media platforms are definitely not a monopoly. A new one springs up every few years and the next generation wants to be on a shiny new platform which doesn't have their parents. Myspace -> FB -> WhatsApp -> Snap -> Tiktok -> ...
FB survived so long only because they could acquire Insta and WA. One thing regulators have to do would be to not let incumbents acquire new upstarts. And looking at the current trends, that is far more likely than not (see Adobe + Figma).
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Social media platforms are definitely not a monopoly. A new one springs up every few years and the next generation wants to be on a shiny new platform which doesn't have their parents. Myspace -> FB -> WhatsApp -> Snap -> Tiktok -> ...
FB survived so long only because they could acquire Insta and WA. One thing regulators have to do would be to not let incumbents acquire new upstarts. And looking at the current trends, that is far more likely than not (see Adobe + Figma).