Until it isn't, though. When the thing you are selling is essentially a commodity, when the business model only works because you are balancing some crazy thing margins that rely on all the other gizmos to make work, when the tech supplants the most minimal staff (which is largely seasonal, unskilled, and poorly paid) possible to even keep the lights out, suddenly the fact that this went a bit sideways becomes a big, big problem. It's not like a mom and pop diner who all of a suddenly can't use the handheld CC system.