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Naturally the whole issue is that their store isn't as successful.

It is similar to how Microsoft is now unhappy to have to deal with Apple and Google, after killing Windows Phone, when it was around 10%.

Turns out 10% market share was still better than not owning any mobile platform where they can't really push XBox games as they wish.

killing Windows Phone, when it was around 10%

According to the verge they killed it when it was 2.5% [1]. IDC also lists 2.5% by the second quarter of 2014 and a peak of 3.4% in 2013 [2].

[1]: https://www.theverge.com/2017/10/10/16452162/windows-phone-h...

[2]: https://en.m.wikipedia.org/wiki/Windows_Phone

I’m not seeing numbers that show otherwise. Unless you meant that the 10% was for europe only?

According to data from a Kantar Worldpanel ComTech report for the last three months up to August this year, Windows Phone-based devices accounted for 9.2 percent of smartphone sales in Great Britain, Germany, France, Italy and Spain.

You can play pedantic and assert 9.2 isn't the same as rounding it off to 10, anyway.

Did you just say that 10% is a rounding error? ;)

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