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Comment on We Choose Profit at 37signalsparent

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Because they've already made the money.

You can talk about future growth all you want. I'll pay you Friday for a sandwich today, and all that.

They're saying just do the thing. Actually make the money. Don't spend a lot of time faking white papers that say how you're going to make money 20 years from now.

Don't spend a lot of time faking white papers that say how you're going to make money 20 years from now.

In the ZIRP era, it was much more profitable for founders to fake white papers about being profitable, than actually being profitable.

I think it still is, but not to the same degree.

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