It's a nightmare for less savvy (generally older) people to evaluate any product, due to the proliferation of SEO tactics. It's especially harmful in cases where the price is tied to the complexity of the product.
For instance, my parents click sponsored Google results all the time. Sure, part of it is naivete, but it's also avoidance of the mental gymnastics necessary for the non-digital native generation to understand the constantly evolving SEO game.
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This potentially solves another critical problem.
It's a nightmare for less savvy (generally older) people to evaluate any product, due to the proliferation of SEO tactics. It's especially harmful in cases where the price is tied to the complexity of the product.
For instance, my parents click sponsored Google results all the time. Sure, part of it is naivete, but it's also avoidance of the mental gymnastics necessary for the non-digital native generation to understand the constantly evolving SEO game.