I think what batista is referring to is the amount of fanboyism on HN related to these Louis CK threads (and it shows, since his posts are turning grey).
The personal touch thing works because he is a comedian, it isn't anything new and exciting that hasn't been done before. It works for him because he is in comedy. Do you think the AWS homepage should have something like 'Yo dawg, I heard you like EC2, so get up in a m1.xlarge for only $0.08 an hour'? That doesn't work because it is a huge corporation employing thousands of people. The Louis CK site is representing one person, who is in comedy.
These endeavors work for him because he is one of the most popular standup comedians out there and is loved by everyone in the biz, so it is easy for him to go at this alone since he already has the fanbase.
I just hope that everyone isn't assuming that since Louis CK made $200k profit off of his last endeavor that they think they can demand HBO release Game of Thrones online, worldwide the same minute it airs on TV.
I personally have no particular affinity towards Louis C.K. but I can sympathize with disliking fanboyism threads on here. That being said I don't know why you attempt to equate this particular form of marketing to corporations or other non-artistic entities. It makes no sense, as you said. For artists and groups that people like, support and spend money to watch, I don't see why the mechanics of what Louis C.K. is doing wouldn't translate to success assuming a current baseline of supporters. After all if all major comedians did this then that would certainly cause a stir.
I don't believe anyone would make that correlation with shows. It does seem to support, however, that by offering such things at a low-cost (low barrier to entry) that they would tend to be just as successful as the package deals and other ways in which companies like HBO get you to buy them.
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I think what batista is referring to is the amount of fanboyism on HN related to these Louis CK threads (and it shows, since his posts are turning grey).
The personal touch thing works because he is a comedian, it isn't anything new and exciting that hasn't been done before. It works for him because he is in comedy. Do you think the AWS homepage should have something like 'Yo dawg, I heard you like EC2, so get up in a m1.xlarge for only $0.08 an hour'? That doesn't work because it is a huge corporation employing thousands of people. The Louis CK site is representing one person, who is in comedy.
These endeavors work for him because he is one of the most popular standup comedians out there and is loved by everyone in the biz, so it is easy for him to go at this alone since he already has the fanbase.
I just hope that everyone isn't assuming that since Louis CK made $200k profit off of his last endeavor that they think they can demand HBO release Game of Thrones online, worldwide the same minute it airs on TV.
I personally have no particular affinity towards Louis C.K. but I can sympathize with disliking fanboyism threads on here. That being said I don't know why you attempt to equate this particular form of marketing to corporations or other non-artistic entities. It makes no sense, as you said. For artists and groups that people like, support and spend money to watch, I don't see why the mechanics of what Louis C.K. is doing wouldn't translate to success assuming a current baseline of supporters. After all if all major comedians did this then that would certainly cause a stir.
I don't believe anyone would make that correlation with shows. It does seem to support, however, that by offering such things at a low-cost (low barrier to entry) that they would tend to be just as successful as the package deals and other ways in which companies like HBO get you to buy them.