showed my tax dollars flowing through to that child...would be eye opening
I agree. Charity's often use this for marketing. Making clear the direct human impact of your donation. Tech companies like Apple do this a lot too.
But when a government talks of its successes in statistics...I don't think about my tax spend. I think that it was my (and other people's) vote for that team that did that. And typically not even the team...rather the leadership of the political party.
It's like a shift in the marketing approach.
We sent 100bn to this country to help out with this.
vs.
Average Joe paid 10$ of his income last year which helped pay for this and that for these people. One of those people today was Sally... One of those people 15 years ago was Tracy...
Comments
I agree. Charity's often use this for marketing. Making clear the direct human impact of your donation. Tech companies like Apple do this a lot too.
But when a government talks of its successes in statistics...I don't think about my tax spend. I think that it was my (and other people's) vote for that team that did that. And typically not even the team...rather the leadership of the political party.
It's like a shift in the marketing approach.
We sent 100bn to this country to help out with this.
vs.
Average Joe paid 10$ of his income last year which helped pay for this and that for these people. One of those people today was Sally... One of those people 15 years ago was Tracy...