There is another type of stock: immaterial social capital. As long as Apple products are status-symbols, owners gain social relevance from their ostentatious use. This is why brands promote themselves way beyond what is necessary to just sell widgets: to build identities that people will invest in, binding themselves into enough social stock that they will feel compelled to campaign for a brand just to protect that investment.
I don't disagree, Apple's brand was built before the current shenanigans were even possible. "Think different", am I right? I'm just saying that the previous investment in brand-building can now be leveraged into defending the indefensible.
Kind of ironic that social capital on HN is earned by being being pro-regulation, anti-big-tech, isn’t it? Your point holds but there is more than a little irony in the post.
I think it just shows that large tech companies have lost all credibility even among early-adopting, tech-positive nerds.
New technology, unbridled, inevitably reaches a point where its negatives become clear to society at large. The printing press is regulated, cars are regulated, nuclear energy is regulated - because society recognized that we can't just let anyone build reactors in their sheds. Internet tech has probably reached that point.
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There is another type of stock: immaterial social capital. As long as Apple products are status-symbols, owners gain social relevance from their ostentatious use. This is why brands promote themselves way beyond what is necessary to just sell widgets: to build identities that people will invest in, binding themselves into enough social stock that they will feel compelled to campaign for a brand just to protect that investment.
It's all incredibly sad.
Nah, Apple was WAY more of a status-symbol when it wasn't the current penny-pinching entity addicted to "services" and IAP.
There's nothing "high status" in having advertisements in the Settings app.
I don't disagree, Apple's brand was built before the current shenanigans were even possible. "Think different", am I right? I'm just saying that the previous investment in brand-building can now be leveraged into defending the indefensible.
Yep, exactly. IAP and advertisements in settings is the opposite of "Think different".
Apple Music and Apple TV+, sure.
But the 30% from Spotify and Netfix, and other shenanigans... not so much :/
Kind of ironic that social capital on HN is earned by being being pro-regulation, anti-big-tech, isn’t it? Your point holds but there is more than a little irony in the post.
I think it just shows that large tech companies have lost all credibility even among early-adopting, tech-positive nerds.
New technology, unbridled, inevitably reaches a point where its negatives become clear to society at large. The printing press is regulated, cars are regulated, nuclear energy is regulated - because society recognized that we can't just let anyone build reactors in their sheds. Internet tech has probably reached that point.
The difference is motive. Some of us don't give a fuck about our fake Internet points.
Nor do I care about greasing up anybody on here; you're all strangers to me and I'd like to keep it that way.