You are over-thinking this. Seriously.

What does your product do?

Who needs it?

Let's say you product allows cats to tweet. Your customer would be cat owners that are tech oriented.

You think of ways to find this people. Hmmm... you could try youtube viral by doing a video of you cat Dr. Evil tweeting. Or you could go to the local pet shops and give a free "seminar" on how to teach your cat to tweet.

Point is that you need to get out there, outside of your comfort zone and sell the damn thing.

Good luck.