Thanks for hearing me out. I don't want to put your team down because I do know that a lot of sweat was put into the thing. It's not a knock against your team, but more so your strategy in general. When I want to share something with my wife, I am using Pair because she is not immediately accessible in person. And more often she is within 5km. Why is this relevant? Pair is sort of a novelty at this point. I'm hoping Pair is trying to replace my "our family memories" box, which contains everything from the first flower I gave to her, right down to receipts at restaurants. Now back to the 5km relevancy – if it is easier to save our memories in a box than it is in your app, you've failed because I can just go to the memory box or to her.
My advice (grain of salt) is that you point these events and moments inward to Pair – have Facebook, Twitter post to Pair (e.g., "Post messages I leave on my partner's wall to Pair") or Foursquare check-ins (e.g. "You and your partner were at Giant Tiger together on May 9, 2012". I understand that Pair is for 1-to-1, but since there is no community element, it's hard to stay engaged. If Pair was more like my memories box I think it has legs. You could kind of think of it as an Evernote for relationships.
I also think you should really try to have Pair accessible faster. Having other apps post to it is one way (people are happy to have Facebook open, for example). Another way is to make it as fast as possible for a user to be able to post memories.
Comments
Thanks for hearing me out. I don't want to put your team down because I do know that a lot of sweat was put into the thing. It's not a knock against your team, but more so your strategy in general. When I want to share something with my wife, I am using Pair because she is not immediately accessible in person. And more often she is within 5km. Why is this relevant? Pair is sort of a novelty at this point. I'm hoping Pair is trying to replace my "our family memories" box, which contains everything from the first flower I gave to her, right down to receipts at restaurants. Now back to the 5km relevancy – if it is easier to save our memories in a box than it is in your app, you've failed because I can just go to the memory box or to her.
My advice (grain of salt) is that you point these events and moments inward to Pair – have Facebook, Twitter post to Pair (e.g., "Post messages I leave on my partner's wall to Pair") or Foursquare check-ins (e.g. "You and your partner were at Giant Tiger together on May 9, 2012". I understand that Pair is for 1-to-1, but since there is no community element, it's hard to stay engaged. If Pair was more like my memories box I think it has legs. You could kind of think of it as an Evernote for relationships.
I also think you should really try to have Pair accessible faster. Having other apps post to it is one way (people are happy to have Facebook open, for example). Another way is to make it as fast as possible for a user to be able to post memories.