They mention that drink in the article, so it's not unrelated.
And while I'm sure there's traditional culinary heritage that a Starbucks PR employee can point to as well, their olive oil coffee is just an upmarket answer to the popularity of butter coffees (most popularly branded as Bulletproof). Instead of just adopting that trend, they tried to lean into a more artisanal, cultured brand by highlighting its use of olive oil instead of butter.
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They mention that drink in the article, so it's not unrelated.
And while I'm sure there's traditional culinary heritage that a Starbucks PR employee can point to as well, their olive oil coffee is just an upmarket answer to the popularity of butter coffees (most popularly branded as Bulletproof). Instead of just adopting that trend, they tried to lean into a more artisanal, cultured brand by highlighting its use of olive oil instead of butter.