Fancy pour-overs in the U.S. can cost more than $15 for a small cup. The people buying those aren’t the same as the ones complaining that the standard drip at their local spot is now almost $4. And similarly, the target market for spending 68 kuai for this at the Starbucks Reserve in Shanghai probably aren’t among the most price-conscious Chinese people.
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A lot of people in China can afford to spend $9.50 on luxuries. It’s not North Korea.
I know! But most people in the US balk at coffee that costs more than a few bucks.
Fancy pour-overs in the U.S. can cost more than $15 for a small cup. The people buying those aren’t the same as the ones complaining that the standard drip at their local spot is now almost $4. And similarly, the target market for spending 68 kuai for this at the Starbucks Reserve in Shanghai probably aren’t among the most price-conscious Chinese people.