Comment on Sortfolio: Going once, going twice...parentComments−joshaidan14ySo if 37 Signals is more popular than you, what value there in paying $480,000 for a site whose customers may not be interested in it after 37 Signals leaves?−muhfuhkuh14yThe brand value because of the 37 signals past cachet. The same reason brand x can be owned by random hedge fund company and people will still buy it.
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So if 37 Signals is more popular than you, what value there in paying $480,000 for a site whose customers may not be interested in it after 37 Signals leaves?
The brand value because of the 37 signals past cachet. The same reason brand x can be owned by random hedge fund company and people will still buy it.