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Comment on Sortfolio: Going once, going twice...

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"We just want it to go to a good home". - Then a fixed priced is probably not the way to get there.

What's the ROI look like ? Lets say I absorb the development of the new billing system. How many clients will re submit there billing information ? If I leave it on auto pilot how long till I make my money back? 2.5 years ?

"With over 10,000 free accounts, there’s tons of untapped opportunity here in the existing customer base" Likely part of the buzz around the initial launch.

Pros: The revenue is there. The hosting cost is going to be affordable (low traffic), Cons: billing switch (huge problem), unless there is value.

"We either sell it by July 1, or we close it down." - Close it down != a good home at all.

What's the operational overhead? support via emails? charge backs? bug fixes?

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