I remember watching a video from an LA real estate review youtuber where she shared how much money she makes on different platforms, including articles on medium. It ranged from $9k to $30k per month, medium alone. And her content overall wasn't even... sexualized (anticipating the obvious). Neither was she a "stellar" content creator, I mean there was no stupid "show" in each content piece.

She didn't show any sign of being able to set up her own blog.