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Seeing there is no business model (or did I miss that?), how likely is it that this app is sending installed app lists to 3rd party for appstore analytics like Data.ai and similar services? Something needs to pay the bills?

There is a business model: niagara premium.

You pay $30 with in app purchases to unlock much of the feature set

Rest assured, we don't sell your data. We're a small indie team solely financed by Niagara Pro, our in-app upgrade. I'm forever thankful to our community that it is enough to pay the bills and to develop the app further.

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