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Comment on IOS app success is a lottery: 60% (or more) of developers don't break evenparent

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That's also time they spent working for themselves instead of for someone else. Which is valuable.

Plus the possibility of this app immediately enriching their life if it's something they developed to scratch their own itch instead of the theoretical itch other people have, or the itch that the person who hired them has that they don't share. (Like the time my not-driving self worked on a promo site for an app designed to crowd source the problem of finding a parking spot in a busy city. Fucks given beyond the minimum to satisfy the client enough to get paid: 0.)

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