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Comment on IOS app success is a lottery: 60% (or more) of developers don't break even

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I think that's because 60%+ (it's definitely more imho) doesn't understand marketing. I made a simple game, not very original to try out the Appstore. It was downloaded 4 million times, raving reviews and it made $100k+ (and makes thousands every month still) while it took me 2 weeks to make and 3 weeks to market (in monetary terms in the Netherlands that would be; 5x5x8x100 = E20k ~ $26k; i'm a developer, so I underestimate, so $26k x π = $80k, still nice profit) . I did do a LOT of marketing and most developers just upload it and wait for it. Build it and they will come doesn't work in the Appstore. Everyone in the top charts put a lot of time/effort/money into marketing; some have more luck than others, but without marketing, you won't get anywhere.

Basically I would say if you develop something for the Appstore you need $50k for developing something well built and $75-100k for marketing it. I got lucky as I know the right press to market, but that's basically it. If you don't have $150k to spend, don't expect anything then it will always turn out nice :)

is http://www.contactjam.com/ your web site? All the admin tools are kind of fully open to the public. phpinfo() and stuff. running on Windows NT

Hi, no, it was last year, but not anymore. Thanks for the heads up, I'll mail the owner.

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