Paid marketing has never really worked for me. I've had a few apps reach number 1 in their categories and they key was getting lots of downloads in the first 24-48 hours. Once it's up there it's not much work to stay there.
I have a few hundred followers on Twitter and sent out several promo tweets a day.
I gave out 10-20 promo codes.
I left comments on forums which relate to the app (some forums will ban you but with some you will get good interaction.
So basically you need to get as many sales as possible out of the gate. I've found that if you don't make the top 25 in your category within the first few days it's never going to happen.
Comments
Paid marketing has never really worked for me. I've had a few apps reach number 1 in their categories and they key was getting lots of downloads in the first 24-48 hours. Once it's up there it's not much work to stay there.
I have a few hundred followers on Twitter and sent out several promo tweets a day. I gave out 10-20 promo codes. I left comments on forums which relate to the app (some forums will ban you but with some you will get good interaction.
So basically you need to get as many sales as possible out of the gate. I've found that if you don't make the top 25 in your category within the first few days it's never going to happen.