Fostering relationships with bloggers might be useful. But the advertising networks, so far, no success.
I'm not saying it can't work, it just didn't work for us.
The main reason is that ads (google or mobile) are priced for traditional sales (e.g.: cars or whatever) products and apps are just way too inexpensive to make it viable.
I would think that the massive amount of inventory ad networks have would allow you to run $0.01 or cheaper clicks, which would be viable for apps--- but it seems they'd rather not have inventory than take less than $0.15 a click.
Besides cultivating relationships with bloggers, have you found any other form of effective online marketing to boost app adoption? We've gotten some newsletter signups and downloads off of our front page and blog page (I've been creating a lot of topical content that relates to what our app does) but the numbers aren't that big. Maybe two or three people clicking off to the iTunes link on a typical day.
If your app has a particular market of enthusiasts (e.g.: a pet grooming app, for instance) you could seek out forums of those people and participate in those forums (constructively) while having a link to your site in your signature (if the forum allows it.)
I don't know if that's effective or not, its just an idea.
Making apps easier better to market is something we think about a lot and hope that we'll eventually have a MUCH better answer to in the future.
Comments
Yes. Complete waste of time.
Fostering relationships with bloggers might be useful. But the advertising networks, so far, no success.
I'm not saying it can't work, it just didn't work for us.
The main reason is that ads (google or mobile) are priced for traditional sales (e.g.: cars or whatever) products and apps are just way too inexpensive to make it viable.
I would think that the massive amount of inventory ad networks have would allow you to run $0.01 or cheaper clicks, which would be viable for apps--- but it seems they'd rather not have inventory than take less than $0.15 a click.
Thanks.
Besides cultivating relationships with bloggers, have you found any other form of effective online marketing to boost app adoption? We've gotten some newsletter signups and downloads off of our front page and blog page (I've been creating a lot of topical content that relates to what our app does) but the numbers aren't that big. Maybe two or three people clicking off to the iTunes link on a typical day.
If your app has a particular market of enthusiasts (e.g.: a pet grooming app, for instance) you could seek out forums of those people and participate in those forums (constructively) while having a link to your site in your signature (if the forum allows it.)
I don't know if that's effective or not, its just an idea.
Making apps easier better to market is something we think about a lot and hope that we'll eventually have a MUCH better answer to in the future.