How many apps are developed by existing businesses that wish to extend their service to the iOS platform? I'd bet this is a significant number. Dropbox, Facebook, all of Google's apps, many newspapers and old media channels, online travel services, and many others have an iOS app to supplement their existing business. How many apps in the App Store are barely more than a nicer mobile interface for an existing website?
How does this "study" account for these cases? If you release a free app, how many additional conversions are required via the app to justify the development costs?
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How many apps are developed by existing businesses that wish to extend their service to the iOS platform? I'd bet this is a significant number. Dropbox, Facebook, all of Google's apps, many newspapers and old media channels, online travel services, and many others have an iOS app to supplement their existing business. How many apps in the App Store are barely more than a nicer mobile interface for an existing website?
How does this "study" account for these cases? If you release a free app, how many additional conversions are required via the app to justify the development costs?