While there are some generic rules for brandability, majority of naming issues boils down to personal issues founders have with liking or disliking a name. Many startups have funky names until it becomes known. Don't get too caught up on this.

As long as you can get the .com, it easy to spell, relatively short enough, and people can pronounce it, and it isn't trademarked or going to infringe on any such issue, you're more than halfway towards an okay name.