That's what I thought at first, but I was informed otherwise by the consumer happiness lab. And, the follow up questions on the number of common measures I have read/taken don't support this classification. It's fancy clothes or a night out, all the way down.
Like I said, the field is overly obsessed with lowest common denominator purchase decisions, that IMHO, are totally at odds with the phenomena they are trying to investigate.
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That's what I thought at first, but I was informed otherwise by the consumer happiness lab. And, the follow up questions on the number of common measures I have read/taken don't support this classification. It's fancy clothes or a night out, all the way down.
Like I said, the field is overly obsessed with lowest common denominator purchase decisions, that IMHO, are totally at odds with the phenomena they are trying to investigate.