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That's a really thought-provoking point.

How about the second item, "consumers should ... use their money to benefit others rather than themselves" -- any ideas for a startup there?

Yes. Tim O'Reilly keep saying that a good business should bring more value (to everybody) that it takes for itself.

So, a startup should be looking at positive externalities of its business.

KickStarter is making money, but it brings new products to life and enables funding models previously unachievable (e.g. a lot of Indie movies).

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