Sorry, I was just trying to dig up the startup-related insights from the study :)
What I guess the article meant to say in another way is that your startup needs to focus on its value proposition, “How will buying/using this ... make my life better?”.
In the case of both Google and DDG, what they deliver to the user. It's no accident Google has Instant, previews, etc (and DDG has DuckDuckHack)... it's all about making the search experience better.
Hmm, i see your point. Yet, I don't think "user experience" and the article's "experience" are at all the same thing. They're related, but only very remotely, IMHO. Therefore I misunderstood your comment.
Comments
Sorry, I was just trying to dig up the startup-related insights from the study :)
What I guess the article meant to say in another way is that your startup needs to focus on its value proposition, “How will buying/using this ... make my life better?”.
In the case of both Google and DDG, what they deliver to the user. It's no accident Google has Instant, previews, etc (and DDG has DuckDuckHack)... it's all about making the search experience better.
Hmm, i see your point. Yet, I don't think "user experience" and the article's "experience" are at all the same thing. They're related, but only very remotely, IMHO. Therefore I misunderstood your comment.