Things are not always what they seem. I’ve started multiple companies that appear to be not viable but once you’ve made something and shown value, all of a sudden everybody wants it.
I mean good gosh just think about Uber, WhatsApp, YouTube - like anyone would ever want that at one time. The world is a big place. Most undervalued lesson early in life.
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Is there a market in the gap though? Often the reason there is a gap is because it isn't a viable market, not because nobody thought of it.
https://successfulsoftware.net/2017/02/03/choosing-a-market-...
Things are not always what they seem. I’ve started multiple companies that appear to be not viable but once you’ve made something and shown value, all of a sudden everybody wants it.
I mean good gosh just think about Uber, WhatsApp, YouTube - like anyone would ever want that at one time. The world is a big place. Most undervalued lesson early in life.
There definitely are lucrative and unexploited niches. But, in my experience, the majority of unexploited niches are unexploited for a reason.