“too big to fail” required the public to think the banks were doing a good job in 2008
The analogy to the banking crisis doesn't quite work. For years the banks didn't have any major snafus, banking in general was working great for most people and making many (and crucially, all the right people) rich. Also, the previous problems had been papered over pretty effectively and 2008 was a particularly bad crash. Boeing on the other hand has had a string of major crises for a few years in a row. It'd be comparable to the banks if savings and loan, the dot com crash, and 2008 all occurred within 5 years. By that third one very few politicians would have the political capital left to spend on bailouts.
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The analogy to the banking crisis doesn't quite work. For years the banks didn't have any major snafus, banking in general was working great for most people and making many (and crucially, all the right people) rich. Also, the previous problems had been papered over pretty effectively and 2008 was a particularly bad crash. Boeing on the other hand has had a string of major crises for a few years in a row. It'd be comparable to the banks if savings and loan, the dot com crash, and 2008 all occurred within 5 years. By that third one very few politicians would have the political capital left to spend on bailouts.