The passions they're referencing aren't software development. You're right that if your passion is software you'd already be doing it.
There are lots of markets that are underserved due to the homogeneity of geek culture. I myself am male but also a sports fan and that market is woefully underserved. All the sports apps I've seen don't have the slightest bit of creativity and tend to be terribly constructed.
Adding more women with software development skills will open up new markets to be disrupted simply because those markets are not interesting/invisible to the current group of software professionals.
Comments
The passions they're referencing aren't software development. You're right that if your passion is software you'd already be doing it.
There are lots of markets that are underserved due to the homogeneity of geek culture. I myself am male but also a sports fan and that market is woefully underserved. All the sports apps I've seen don't have the slightest bit of creativity and tend to be terribly constructed.
Adding more women with software development skills will open up new markets to be disrupted simply because those markets are not interesting/invisible to the current group of software professionals.