The word used is "passions", plural, which makes it clear to me that the passions are unspecified things outside of programming that can be made more useful and exciting with software. I think the rest of the website backs up this reading.

Even if we take your misunderstanding of what was written, I'm disappointed by what seems to be a "well, if <minority-representation group> actually wanted to be more represented, they'd just hurry up and fix the systemic problems that are keeping them outside the group themselves without us having to do anything" snark. That's not how barriers to entry work.