Instead of investors, could there be a place where customers can sign up to be early access paying customers, instead of shareholders?
My first impression of Kickstarter was "Cool, I get to buy this and support the first batch being built and get a product", not "I am a shareholder and get a product".
The fact that I was some kind of shareholder came as a total surprise to me, and didn't seem to make sense. I was helping kickstart a project by buying one of the first batch, like a group buy, instead of getting the company off the ground.
My bad, totally missed it. A better clarification on my part would have been "sell early access to a mailing list via monthly subscription which becomes a monthly subscription product".
If there was a beta available, all the better.
Either way, the customer knows exactly what they're getting into.
Comments
Instead of investors, could there be a place where customers can sign up to be early access paying customers, instead of shareholders?
My first impression of Kickstarter was "Cool, I get to buy this and support the first batch being built and get a product", not "I am a shareholder and get a product".
The fact that I was some kind of shareholder came as a total surprise to me, and didn't seem to make sense. I was helping kickstart a project by buying one of the first batch, like a group buy, instead of getting the company off the ground.
> Instead of investors, could there be a place where customers can sign up to be early access paying customers, instead of shareholders?
That's the example pg gave about InPulse. And hell it worked great.
http://www.kickstarter.com/projects/597507018/pebble-e-paper...
My bad, totally missed it. A better clarification on my part would have been "sell early access to a mailing list via monthly subscription which becomes a monthly subscription product".
If there was a beta available, all the better.
Either way, the customer knows exactly what they're getting into.