He's not saying that cookie banners were the first pop up. He's saying that you can delineate a before time and an after time that is delineated by the cookie banners. Before: pop ups were bad and browsers would advertise about how they defeated pop ups. After: pop ups are acceptable and you're bad if you want to defeat them.
I remember the popup (e.g. new browser window) crisis circa 2000. Those were easy to stop because the behavior is easy for a browser to identify so browsers can't open popups if the action wasn't initiated by a user event handler and can open only so many in that condition.
Banners, modal dialogs and other kinds of "new popups" in general are a bit tougher. Usually there is some element you could remove from the DOM tree or display: none but the trouble is knowing which element!
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He's not saying that cookie banners were the first pop up. He's saying that you can delineate a before time and an after time that is delineated by the cookie banners. Before: pop ups were bad and browsers would advertise about how they defeated pop ups. After: pop ups are acceptable and you're bad if you want to defeat them.
I remember the popup (e.g. new browser window) crisis circa 2000. Those were easy to stop because the behavior is easy for a browser to identify so browsers can't open popups if the action wasn't initiated by a user event handler and can open only so many in that condition.
Banners, modal dialogs and other kinds of "new popups" in general are a bit tougher. Usually there is some element you could remove from the DOM tree or display: none but the trouble is knowing which element!