The annoying thing is: it is not required by GDPR.
You can provide whatever the user wants to do. Recommendations? Sure. If you want them. The required data collection is then just.... Required. It is tied to this purpose though and can't be used e.g. for ads.
But it is not OK to collect everything about the user so you can charge more for ads or to sell ("exchange") that information. Which is in 99% of cases the reason for these banners.
Same way Spotify does it on startup: ask about a few things.
IANAL, but worked through implementations that can work without banner consent.
I don't want to imply that it is easy or anything. It's pretty annoying, especially as the purpose of that data needs to be tightly tracked. But it is totally doable.
Comments
The annoying thing is: it is not required by GDPR.
You can provide whatever the user wants to do. Recommendations? Sure. If you want them. The required data collection is then just.... Required. It is tied to this purpose though and can't be used e.g. for ads.
But it is not OK to collect everything about the user so you can charge more for ads or to sell ("exchange") that information. Which is in 99% of cases the reason for these banners.
How are you able to recommend content to a user without having previously asked for consent?
Either you have no data and so no information to tune your recommendations or you have data in which case you needed to request for consent
Or you can recommend content related to what's on the page. Same way TV & other traditional ads tend to work, since they can't track users.
Same way Spotify does it on startup: ask about a few things.
IANAL, but worked through implementations that can work without banner consent.
I don't want to imply that it is easy or anything. It's pretty annoying, especially as the purpose of that data needs to be tightly tracked. But it is totally doable.
Why didn't they just ask some human factors people about it and come to some solution like: "if you don't respect Do Not Track you go to jail"?