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See https://en.wikipedia.org/wiki/Do_Not_Track, though this wasn't part of any regulations.

The successor to Do Not Track is the Global Privacy Control, which companies are required to respect in several states, including California and Colorado. Support for GPC is already built into Firefox and Brave, but must be enabled in the privacy settings. Users of other browsers can get the benefits of the GPC opt-out using third party extensions like EFF's Privacy Badger.

See: https://globalprivacycontrol.org/

Furthermore, despite Do Not Track being an obvious and strong indication of user intent, website owners want to hassle you anyway on the off chance you fallaciously "consent" from fatigue/accident/coercion/etc. It's like those business bros that just keep pushing after you say no (respecting boundaries is for suckers, amirite), but since it's in the automated digital world think of it as yet another "dark pattern" if you must. Every cookie banner is essentially the site giving a giant middle finger to the user, but the surveillance industry has been adept at getting users to uncritically attribute them to the existence of privacy regulation rather than their own shitty behaviors. Part of which is this continued myopic focus on "cookies" when modern privacy regulation functions independent of the specific tracking mechanisms.

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