Another piece of feedback: the link doesn’t look like a link any more. It wasn’t great before, but the verbiage made it adequately clear. But now it’s terrible, because the wording doesn’t suggest an action, and it doesn’t look like a link or a button. You should either restore its underline and lean into “link”, or give a background colour or (generally better) gradient and lean into “button”. But when it’s just a border, it doesn’t look like a button, especially when there’s a tick after it. And change the wording again.
Thanks for this feedback, I actually changed this because some of my clients complained of the opposite, that the link was a bit too "dim" and didn't look like the the obvious Call To Action in the email. But it's all very debatable I agree and I may change this again in the future.
Comments
Another piece of feedback: the link doesn’t look like a link any more. It wasn’t great before, but the verbiage made it adequately clear. But now it’s terrible, because the wording doesn’t suggest an action, and it doesn’t look like a link or a button. You should either restore its underline and lean into “link”, or give a background colour or (generally better) gradient and lean into “button”. But when it’s just a border, it doesn’t look like a button, especially when there’s a tick after it. And change the wording again.
Thanks for this feedback, I actually changed this because some of my clients complained of the opposite, that the link was a bit too "dim" and didn't look like the the obvious Call To Action in the email. But it's all very debatable I agree and I may change this again in the future.
The link style wasn’t great before, just darker black with a faint underline. For best results, links should be underlined blue.