http://www.quora.com/Socialcam/How-did-SocialCam-add-4mm-use...

Reposted (blatantly stolen):

1) It's featured in the app store under "New & Noteworthy"

2) It ranks #2 for "Video Camera" searches

3) When you connect Socialcam to Facebook it says, "This app may post on your behalf, including videos you watched, people you followed and more."